In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Buying activity softened as laboratory-grown diamonds and gold prices reshaped loose diamond trade dynamics at IIJS Bharat Signature 2026. Exhibitors observed slower conversions, but continued relevance, for natural diamonds, reports Khursheed Mistry.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.

Bengaluru-based D2C fine jewellery brand GIVA has rolled out GIVA Go, a new express delivery service that brings same-day and next-day delivery to customers in Mumbai, Bengaluru, Hyderabad, and Delhi.

Platinum Guild International (PGI) – India has announced the 8th edition of its flagship Platinum Buyer-Seller Meet, scheduled to take place on June 26–27, 2025, in Kochi.

The Gemological Institute of America (GIA) has announced the appointment of Pritesh Patel as its next President and Chief Executive Officer, effective August 4, 2025. Patel, who currently serves as GIA’s Chief Operating Officer, will take over the role from Susan M. Jacques, who will retire at the end of this year after more than a decade in the leadership position

Malabar Gold & Diamonds is considering entering the lab-grown diamond segment with a distinct brand identity, separate from its natural diamond offerings. The move comes as the $6.2 billion jewellery major studies evolving consumer preferences and explores long-term opportunities in the growing but still nascent lab-grown category

In an effort to deepen product knowledge and enhance the customer experience, Golden Carat Pvt. Ltd., an affiliate of Shree Ramkrishna Exports, has partnered with the International Institute of Gemology (IIG) to deliver a comprehensive corporate training programme for its retail team

The jewellery industry, steeped in tradition and trust, is undergoing a significant transformation. With evolving consumer preferences and the rise of digital platforms, jewellery businesses increasingly recognize the importance of rebranding to maintain relevance and appeal finds Priyanka Talreja Garegrat

As India anticipates the forthcoming budget set to be unveiled by the end of July, leaders in the jewellery sector, including PNG Jewellers and Khimji Jewellers, have articulated their expectations

Senco's diverse collections, like the Rajwada and Vivah, address a range of needs from bridal to everyday wear, making them inclusive for the whole family